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Website TransformationFictional service-business demonstration
Fictional comparison. Harbour & Field Provisions is not a real business. The review states design decisions, not invented traffic, conversion or Lighthouse results.

The website service / working comparison

Same business. A much clearer first impression.

Switch between an intentionally weak starting point and the proposed rebuild. The product, visitor and core offer stay the same; hierarchy, language, accessibility and the enquiry path change.

https://harbour-field.example
Harbour & FieldIndependent food supply · North Scotland
Reliable food supply for independent hospitality

Good food. Clear ordering. Northern routes that turn up.

A focused range for cafés, guesthouses and independent shops, with Tuesday and Thursday northern routes and a named contact for every trade account.

Check delivery areas
OatsApplesBakeryPreservesCheesePantry
Two northern routes each weekPostcode and first delivery confirmed before an order is promised.
Current specifications availableAllergen and product information supplied from controlled records.
One named account contactQuestions and service issues have a clear owner.
A lower-friction trade journey

Know what happens before sharing your details.

01Request the current pack

Tell us the business type, postcode and rough weekly volume.

02Confirm range and route

A person checks product fit, minimum order and delivery availability.

03Set up the first order

Receive the confirmed account details and a named contact.